The Black Sport Business Academy

The Black Sport Business Academy is a comprehensive professional development and engagement program designed to enhance the experience for students at Historically Black Colleges & Universities and prepare them for careers in the sports industry. This semester-long program will connect with students to build capable and competent next-gen leaders, facilitate sport-specific learning opportunities, and provide access to a network of sport business professionals.
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Phase One: Professional Development

Our top priority is creating a space where students can experience growth and become the best version of themselves. We combine a focus on traditional "professional development" and liberated authenticity to prepare students for fulfilling and impactful careers in the sports industry.

Sessions Include

  • Building Your Own Brand

  • Effective Communication

  • Liberated Authenticity

  • LinkedIn Essentials

Phase Two:
Sports Industry Exposure

The sports industry has so much to offer by way of career options. We strive to ensure our students know all about the different opportunities to make an impact. Whether it's behind-the-scenes with an agency or in the front office of our favorite professional teams, we connect the dots that allow students to ignite their passion.

Sessions Include

  • Careers in Sports Panels

  • Case Studies

  • Guest Speakers

  • Skill-Building Workshops

Phase Three:

Community Building

You've probably heard it said before that, "Your network is your net worth." At BSBA, we believe that you're only as strong as the community to which you belong. With that in mind, we're intentional about instilling community-based values for our members and preparing them to serve our community with compassion.

Sessions Include

  • Career Roundtables

  • Cross-Campus Community

  • Mentorship Opportunities

  • Values-Based Workshops


Programming Breakdown

Guest Speakers & Supporters

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Megan Hughes Allison

Genesco Sports Enterprises

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Kara Adams

Portland Trailblazers

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Jazmine Clark​

National Football League (NFL)

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Isaiah Covington

Boston Celtics

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Jordan Delegal

Wilson Sporting Goods

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Shantonie Derrick

Memphis Grizzlies

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John Ferguson

Monumental Sports & Entertainment

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Asia Gholston

Jacksonville Jaguars

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Mike Johnson

Major League Baseball (MLB) Network

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Lindsay LaBennett


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Sable Lee

National Collegiate Athletic Association (NCAA)

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C.J. Simmons

Excel Sports Management

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Taunita Stephenson

The Pingry School

Mike Taylor

National Basketball Association (NBA)

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Byron Hatch

Southeastern Conference (SEC)

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Aaron Henderson

Vanguard Sports Group

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Marcus Momon

Atlanta Braves

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Ann Seeney

St. Louis Cardinals

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Samantha Timmons

U.S. Tennis Association (USTA)

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Gene Tinner Jr.

Ultimate Fighting Championship (UFC)

... And many more - Our community to supporters is growing daily!

Keep an eye out for updates.

Student Testimonials

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Alexis Williams

Rising Junior, Sport Psychology

"The Black Sport Business Academy is a great program for students at HBCU's to learn more about the sports industry. Students get the opportunity to get their feet wet from meeting industry professionals to tackling case studies. Students who are looking to get into the sports business should apply."

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Interested HBCU Students

The academy is open to students across ALL classifications and ALL majors. If you're a student at an HBCU interested in learning more about BSBA, click the link below to share your interest.

Our Community of Supporters

We're always looking to grow our community of supporters! If you'd be willing to serve as a guest speaker, mentor, sponsor, or supporter in any way, please use the link below to let us know!

HBCU Campus Administrators

Enhancing the experience for students at HBCUs is our mission -- Partnering with and supporting campus administrators is key! If you work on campus and want information on how we can collaborate, click the link below!



Vincent S. Pierson


Curtis L. Walker

Want More Information?


Let's Connect!

You don't even have to have a reason to reach out....


We're serious about expanding our community and if that message resonates, we want to connect. 

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